Twitter Feed Crossover Edition for October 2012

The majority of you who receive YCM emails miss out on some additional items that I post on Twitter which don't fit naturally into my daily themed email editions of You've Cott Mail. Here are some stories and commentary that I've posted on Twitter over the last month. -Thomas

THE BIG PICTURE

• The false equivalency of "Broadway" and "American Theatre"
• Time Out London has a conflict-of-interest in covering a show it is co-producing
• "Professional arts journalism is dead" -- and the email chain to prove it
• Study: arts-heavy preschool education helps children grow emotionally
• Are all young artists 'post-9/11' artists?
• [Sept 8-10] weekend saw the lowest US movie box office sales in 10 years

 FUNDRAISING / FINANCIAL

• The perplexing role of metrics in the arts
• Study: Philly arts worth $3.3 billion
• "Not every day a city finds itself with $57M [for] culture and no real plan for how to spend it."
• Further to "separate but equal" theme, Barry's Blog discusses inequity in arts funding
• Forced to meet EU budget targets, Dutch gov't makes sharp cuts in arts funding

 MARKETING / AUDIENCE-RELATED

• Frustrated with "bootleggers," aka scalpers, Tyler Perry cancels remaining shows on tour
• New discount/loyalty program for students at classical concerts, run by 9 of London's best 
• Is this a first? Arts center to add VIP area, like sports luxury boxes, to lure 'drag along' patrons

 DIGITAL & SOCIAL MEDIA

• Facebook is sharing emails & phone #'s of its users to allow advertisers to target them on FB
• The online land rush and Donuts Inc.
• Arts marketers no longer need programmers to update digital ad tracking and conversion tags
• 50% of consumers value a brand's Facebook Page more than website [INFOGRAPHIC]
• A helpful tool for mobile ticketing

 JUST FOR FUN

• New online cultural archive offers hours of previously unavailable audiovisual material
• App enables musician to control concert lighting and sound through crowd's smartphones
• Novel written in real time, online, with fan feedback. How else could arts use Google Drive?
• In London, cinema-goers can now enjoy a film while relaxing in rooftop hot tubs
• Theater enlists 'ninjas' to shush obnoxious moviegoers [VIDEO]