Twitter Feed Crossover Edition for September 2012

The majority of you who receive YCM emails miss out on some additional items that I post on Twitter which don't fit naturally into my daily themed email editions of You've Cott Mail. Here are some stories and commentary that I've posted on Twitter over the last month. -Thomas

THE BIG PICTURE

• Opera industry leaders: "we may well be looking at many years of walking on eggshells"
• Artivate: A Journal of Entrepreneurship in the Arts releases its Volume 1, Issue 1
• Communicating impact -- the next challenge for charities
• Commentary: Let's discuss improving pay & benefits for nonprofit workers. Not out of greed or fairness, but out of necessity.

FUNDRAISING / FINANCIAL

• IRS data shows charitable gifts by US wealthy dropped $30 billion during Recession 
• Dance is Kickstarter's most successful fundraising category 
• Seattle to distribute $250,000 to fund jobs with "strategic importance" to non-profit arts orgs
• Charles Saatchi's gift of �30 million worth of contemporary art goes begging after 2 years 

MARKETING / AUDIENCE-RELATED

• "Subscribe Now!" wrote Danny Newman in 1977. "No!" say arts audiences today. Now what? 
• Shopper alert: price may drop for you alone [and are arts next to try it?]
• The more successful a show or theatre, the more difficult it is to get a ticket. Has London's Donmar Warehouse found a cure?
• Chart: TV still trounces web for advertising impact
• Addressable TV ads might -- finally -- be ready for prime time

SOCIAL MEDIA

• Musical America magazine releases special issue on Social Media and the Performing Arts.
• Facebook has 44% fake followers; Twitter has 33%. How many do you have?
• Facebook's new Enhanced Targeting: a boon for social media marketing
• Want to sell premium tix, reach big donors? World's wealthiest get their own social network 
• "Call Me Maybe" is a watershed case for the use of social media as a marketing tool
• Has anyone in the arts tried this? Cond� Nast launches ongoing Web focus group to learn more about its readers

MOBILE TECHNOLOGY

• Trendwatching: Fandango sees best summer movie ticket sales, thanks in part to huge increase in sales via mobile phone 
• Could this work for arts? Rewards offered to restaurant diners if they leave phones at the door 
• 36% of emails are opened on mobile device yet most marketers don't use mobile-optimized templates.

JUST FOR FUN

• In Italy, street art that purifies the air around it
• Will artificial vocal cords save your singing voice?
• For an online streaming of a live theater performance, audiences can now call the shots