Twitter Feed Crossover Edition for July 2012

The majority of you who receive YCM emails miss out on some additional items of interest that I post on Twitter which don't fit naturally into my daily themed email editions of You've Cott Mail. Here are some stories and commentary I've linked to on Twitter over the last four weeks. -Thomas

THE BIG PICTURE

• Nearly a third of consumers are now using music streaming services
• Hollywood's next move: 4-D Movies 
• Michael Boyd's last RSC season will be 'celebration of women in theatre'
• Musicians want global action over airlines' treatment of instruments 
• Should the Tony Awards move to Monday night? 
• Why it's OK if a show doesn't make it to New York 

 FUNDRAISING / FINANCIAL

• ArtPlace announces 47 new "creative placemaking" grants for a total of $15.4 million
• Unions: friends or foes of the arts?
• Man coaxed out of a coma by Mack & Mabel songs helps finance a new London production
• Stockholm hotel accepts artwork, Stuttgart hotel accepts performance as payment 

MARKETING / AUDIENCE-RELATED

• How did Broadway tickets get so expensive? Blame the 1% 
• Michael Grandage unveils groundbreaking West End season with 100,000 cheap seats 
• Fandango comes out on top in 10-year online movie ticket war 
• Building a performing arts website for only $238.95 
• Could it work for the arts? App enables sports fans to upgrade their tickets in-game 
• In 'edible cinema', coordinating snacks enhance viewers' experience of the story
• Play asks audience to leave phones on so they can email feedback to censored author in Iran

SOCIAL MEDIA

• What everybody ought to know about changes to Google's search engine optimization 
• 5 Ways Brands Can Shine on the Popular App "Viddy"
• How to write a better Facebook post or tweet: "Thoughts on the Psychology of Social Media"
• When it comes to social media, are you following "the rule of thirds"?
• How do you choose which social media, apps, etc to use?

JUST FOR FUN

• From our Art-is-Ephemeral Dept: printing books in ink that vanishes after 2 months
• Rousseau hated theater for distracting us from real life, same as today's complaints re: Web
• Classical musicians who use special earplugs to help deliver more nuanced performances
• French dance company puts real swans on stage with dancers for a new Swan Lake