Twitter Feed Crossover Edition for February 2012 - PART 1

The majority of you who receive YCM miss out on some additional stories of interest that I post on Twitter which don't fit naturally into my daily themed email editions of You've Cott Mail. I tweeted so much this past month that I decided to split February's "YCM Twitter Crossover Edition" into two parts. More tomorrow. --Thomas

FUNDRAISING / FINANCIAL

·         Wealthy take 36 days to decide on major donations, 19 days faster than it takes to decide on buying new watch, jewelry

·         Report: Charitable giving grows among communities of color

·         Singers/Musicians: SoundExchange has free money for you, no Nigerian princes involved

·         83% of Americans want corporate brands to support causes

·         If you used the word 'celebrate' for mktg or devo purposes in last year, read this

MARKETING / SALES

·         Arts Marketing For Dummies part 1 and part 2 [h/t @HESherman]

·         New study could be useful for small orgs relying on gut instinct about what draws an audience

·         Lessons of Successful Audience Development by 4 Arts Organizations

·         Could this work in  arts? Airline lets passengers pick seatmates based on social media profiles

·         In a discount-mad world, can J.C. Penney's new pricing strategy work? (And what can the arts learn from this?)

·         Bank of America is testing a Groupon-like Deals service

·         TRG Arts: "Patrons buy fewer tickets in the fall of election year cycles" Adjust your plans now.

·         "A House Divided: The Economics of Discounting Tickets" (PDF download)

·         You're wasting money on banner ads no one sees

DIGITAL MEDIA

·         How to monitor comments about your company on social media channels effectively

·         Pittsburgh Symphony seeks soloist via YouTube Contest

·         Theater creatives spawn iPad apps

·         The arts can learn from this: "On Social Sites, Which NFL Teams Have the Truest Fans?"

·         Interesting GE study compares impact of social sharing with paid online placement

·         7 characteristics of arts orgs that are succeeding in the age of digital marketing

·         Online ad spending to pass print for the first time, forecast says

·         Playing soon, on a sofa near you: Moscow theaters go online