Twitter Feed Crossover Edition for February 2012 - PART 1

The majority of you who receive YCM miss out on some additional stories of interest that I post on Twitter which don't fit naturally into my daily themed email editions of You've Cott Mail. I tweeted so much this past month that I decided to split February's "YCM Twitter Crossover Edition" into two parts. More tomorrow. --Thomas



         Wealthy take 36 days to decide on major donations, 19 days faster than it takes to decide on buying new watch, jewelry

         Report: Charitable giving grows among communities of color

         Singers/Musicians: SoundExchange has free money for you, no Nigerian princes involved

         83% of Americans want corporate brands to support causes

         If you used the word 'celebrate' for mktg or devo purposes in last year, read this



         Arts Marketing For Dummies part 1 and part 2 [h/t @HESherman]

         New study could be useful for small orgs relying on gut instinct about what draws an audience

         Lessons of Successful Audience Development by 4 Arts Organizations

         Could this work in  arts? Airline lets passengers pick seatmates based on social media profiles

         In a discount-mad world, can J.C. Penney's new pricing strategy work? (And what can the arts learn from this?)

         Bank of America is testing a Groupon-like Deals service

         TRG Arts: "Patrons buy fewer tickets in the fall of election year cycles" Adjust your plans now.

         "A House Divided: The Economics of Discounting Tickets" (PDF download)

         You're wasting money on banner ads no one sees



         How to monitor comments about your company on social media channels effectively

         Pittsburgh Symphony seeks soloist via YouTube Contest

         Theater creatives spawn iPad apps

         The arts can learn from this: "On Social Sites, Which NFL Teams Have the Truest Fans?"

         Interesting GE study compares impact of social sharing with paid online placement

         7 characteristics of arts orgs that are succeeding in the age of digital marketing

         Online ad spending to pass print for the first time, forecast says

         Playing soon, on a sofa near you: Moscow theaters go online 


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