Twitter Feed Crossover Edition for February 2012 - PART 1

The majority of you who receive YCM miss out on some additional stories of interest that I post on Twitter which don't fit naturally into my daily themed email editions of You've Cott Mail. I tweeted so much this past month that I decided to split February's "YCM Twitter Crossover Edition" into two parts. More tomorrow. --Thomas

FUNDRAISING / FINANCIAL

�         Wealthy take 36 days to decide on major donations, 19 days faster than it takes to decide on buying new watch, jewelry

�         Report: Charitable giving grows among communities of color

�         Singers/Musicians: SoundExchange has free money for you, no Nigerian princes involved

�         83% of Americans want corporate brands to support causes

�         If you used the word 'celebrate' for mktg or devo purposes in last year, read this

MARKETING / SALES

�         Arts Marketing For Dummies part 1 and part 2 [h/t @HESherman]

�         New study could be useful for small orgs relying on gut instinct about what draws an audience

�         Lessons of Successful Audience Development by 4 Arts Organizations

�         Could this work in  arts? Airline lets passengers pick seatmates based on social media profiles

�         In a discount-mad world, can J.C. Penney's new pricing strategy work? (And what can the arts learn from this?)

�         Bank of America is testing a Groupon-like Deals service

�         TRG Arts: "Patrons buy fewer tickets in the fall of election year cycles" Adjust your plans now.

�         "A House Divided: The Economics of Discounting Tickets" (PDF download)

�         You're wasting money on banner ads no one sees

DIGITAL MEDIA

�         How to monitor comments about your company on social media channels effectively

�         Pittsburgh Symphony seeks soloist via YouTube Contest

�         Theater creatives spawn iPad apps

�         The arts can learn from this: "On Social Sites, Which NFL Teams Have the Truest Fans?"

�         Interesting GE study compares impact of social sharing with paid online placement

�         7 characteristics of arts orgs that are succeeding in the age of digital marketing

�         Online ad spending to pass print for the first time, forecast says

�         Playing soon, on a sofa near you: Moscow theaters go online