Stories Must Be Shared

Today's organizations are less and less machines every day. Instead, organizations are increasingly social ecologies every day. Machines like data. People like stories. If there is any reason to embrace storytelling as your chosen communications paradigm, this is as good as any. As we demechanize our business language and paradigms, story returns anew as the most powerful and complex way to cultivate progress.

Stories always tell of something that has changed, a person, a people, a place, a culture. They breathe life into ideas while simultaneously building our history.

Stories convey knowledge each step of the way about situations faced, how a challenge has been responded to, the choices made and what happens.

That's why stories are so packed with power. When we hear a story each of us connects with the narrative differently and where the story resonates most with us. We quickly and effortlessly weave in our own experience. We relate to stories and the characters in them. We remember. We grow the story by doing things that come to mind because of the stories we read.

This is especially so if the story is about something or someone we care about.

We are now in a wonderful era in which businesses are re-evaluating their strengths and purposes. Read More