On Sharing Stories
Successes from Sharing Stories in Organizations
This week I was happily surprised to see some comments I made in a LinkedIn Reinvention Summit group quoted in Kathy Hansen's A Storied Career Blog.
In her entry entitled How Effective Is Storytelling in Organizations? Here's Evidence, Kathy outlines the work and research of those involved in story work and shares some great insights.
For example, Lori Silverman's research from 72 companies that use storytelling within the organization resulted in some interesting stats. Among her findings are 36 per cent experienced positive financial impact to the bottom line, 18 per cent furthered movement towards organizational goals, and 17 per cent had increased levels of engagement between people and the organization. Read More |
