The former Reuters vice-president and founder of Kinecta Corporation says he discovered this while researching his book and hearing from all types of media people that their specific industry was undergoing massive changes akin to a revolution.

Far too many revolutions to be a coincidence, according to Mathison, who concludes the movement is much larger in scope, and is in fact a renaissance.

Renaissance, as defined by Mathison, is the rebirth of new ideas in an old context. Our current renaissance, he says, is not only about the tools enabling new formats - such as podcasts, blogs and peer-to-peer music sharing - but also how these tools are fundamentally changing who is able to tell their story, and what messages people hear on a daily basis.

While this shift is marked by the massive mobilization of citizen participation, many of the people attending IVOH are also working towards a media renaissance.
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