Making Questions Count Designing motivating and provocative questions is a skill we've been developing for years and feedback confirms the effort has been worth it.
As generative journalists, we've adopted the Appreciate Inquiry philosophy that people and organizations move in the direction of the images they hold of the future.
These images are informed by conversations and stories, which are in turn created by the questions we ask ourselves as individuals and organizations.
Question design is some of the most important work a journalist does, and when done well it engages people to take notice of things previously not considered, encourages fresh thinking and opens the door to new possibilities.
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