The Ontario Long Term Care Association (OLTCA) offers a notable example for anyone wanting to learn how to develop meaningful and engaging communication in today's multi-connected world.

 

The largest long-term care association in the province ramped up its stakeholder news program in January 2009 and has been able to achieve significant measurable results that include heightened interest and awareness from its members and outside stakeholders.

 

We could also add several non-quantifiable but equally-important objectives, such as providing the sector with a forum for recognition and celebration, the sharing and cross-pollination of best practices and innovation, and the strengthening of a shared sense of mission, vision and purpose.