Social Mission Matters: Changing Our Minds About Mission Could Change Everything
Why are we in business in the first place?
Many organizations work hard at making a profit, and then do all kinds of things, completely unrelated to their mission, to make a difference. Why?

 

A handful of reasons I suppose, like:

 

Sometimes if people can't find meaning through their work, they reach out to make a difference with people they've met at work. People often get involved in a project that has little to do with the work of the organization itself. They work together, with or without company sanction, to support a cause or community effort outside the business.

 

Sometimes a company realizes it requires a 'social license to operate'. They recognize the value of being seen doing good things. It helps maintain a level of social legitimacy in the eyes of community, regulators, customers and employees.  Read More