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Ace Alexander's Seminar at Gospel Complex Conference May 5 Offers New Strategies for Radio Airplay
Ace AlexanderAward-winning national radio personality and Sheridan Gospel Network national music director Ace Alexander will reprise his radio seminar at the Gospel Complex First Annual Conference on May 5 in Fort Lauderdale, FL.  Alexander who is also founder of AIRPLAY 360 says that this seminar titled Radio Upclose: What the Independent Artist Needs to Know will offer even more strategies for artists to get radio airplay. 
   "There's a wealth of information to be shared in my seminars and in an ever changing industry I want to give artists more strategies for getting airplay," says Alexander whose seminar is scheduled for May 5, 9 a.m. - noon.  "It's important to stay current and right now we cannot ignore the Internet, technology and even the way radio listeners are surveyed."
   "The industry experts I have selected," explains Alexander, "will help artists in every area of their ministry including record production, promotion, legal and much more."  Alexander's seminar panelists will include Adrian Anderson of Trin-i-tee-5:7, Urban Choice Media VP of Programming Willie Mae McIver, Grammy award-winning producer Aaron Lindsey, Habakkuk Music CEO April Washington-Essex, R&R/Billboard Chart Manager Wade Jessen, Emtro Gospel VP of Promotions Tawanda Shamley, programmer and author Denise Hill and entertainment attorney Angela Green. 
   "We'll educate artists on how the major airplay charts work and let them talk to radio programmers that decide whether or not their songs get played on the airwaves.  This seminar really is an upclose look at radio and the best ways to get airplay." 
   Alexander's radio seminar Airplay: How to Get Your Music Played on Radio, is featured at the biannual Bobby Jones International Gospel Industry Retreat and provides powerful inspiration and valuable information for artists, label executives, radio promoters and publicists. 
For more information on Radio Upclose Seminar at the Gospel Complex Conference, visit  

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Creative Stimulus Package for Independent Artists 
by Monique Headley
Monique HeadleyThere are no bailouts for record labels. There are no economic stimulus plans for artists. Lotto is dreamed by many and won by few. While you may be able to secure grant or loan monies to advance a creative endeavor, more likely and in consideration of perceived credit restrictions, the better option may be prudence and to streamline operations.                         
   With the New Year already old, now is an excellent time to review artistic goals, business resolutions and the personal challenges to bring all to fruition. As President Barack Obama said, "Critical situations require urgent approach." 
  As you review your business operations, consider answering the following questions:
1.  How are you financing your business or project?
2.  Are you or your investors solvent for continued operation?
3.  Can you afford to keep doing business exactly as you are now? 
4.  If not, how can you change your approach?  Be objective and fiscally not emotionally focused.
5.  Which of your business operations generate income?
6.  How are you growing this part of your business?
7.  Which operations are for investment (operations that will generate future returns)?
8.  When do you expect investment operations to generate income?
9.  Can you wait or do you need sooner return? 10. Are you in a situation of good money after bad?
11. What is the difference between living, operating and reinvestment moneys?
12. Does that difference generate anxiety or are you able to maintain an acceptable level of comfort and growth?
13. What other skills and talents can you utilize to augment operations?
   Now is a good time to count your blessings and talents. Critically assess to determine how else you can fortify your business. 
  Stay encouraged to pursue talents and passions. However, precisely consider how you can use this time of downturn as an opportunity to shore up operations and prevail.
   Finally, I did not mention the need to pay your tithes.  We often trust God with every area of our life except financially.  However, the only way to achieve maximum wealth mentally, physically, and yes financially, is to honor the word of God according to the financial principles outline in the Word.  It is a conditional promise of God and His Word cannot return to him void.

Creative executive Monique Headley is President of Launch Media & Entertainment. She has 15+ years of experiencing amassing 60+ Grammy, Stellar, Dove and Unisong awards/nominations while A&R director for two SonyBMG labels. Headley has collaborated with chart-toppers Marvin Sapp, Tramaine Hawkins, Tavis Smiley, Trin-i-tee 5:7, etc. 
Why Artists Need a Marketing Plan
by Louise M. Moore
Louise M. MooreAs a singer you never leave home without your vocals in tact or if you are a musician, you always make sure you have your instrument in tune.  It ensures your success and decreases your chances of failure.  Well, if you're serious about your career and ministry as an artist, then why function without a marketing plan?
   Your marketing plan is essentially the promotional map for your career. It provides direction, keeps you on track and gives assurance that you are aligned with your purpose and achieving your goals.
   You may not know how to write a plan but you can do as the Holy Bible says in Habakkuk 2:2 and "write the vision, and make it plain.  There's no need to worry about your writing skills or lack there of because anything you put on paper or type on the computer screen will be the foundation of your marketing plan. 
   Start your plan now by doing the following: 
* List your objectives and goals as an artist.
* Establish realistic timelines for release dates, radio tour, promotional dates, etc. 
* Allocate funds whether you have $50 or $50,000.  Invest in marketing YOU.  You deserve it!
   By taking these preliminary steps, you will create a premise from which you or a marketing professional can create a detailed, strategic marketing plan especially for you.  You may not know how to write a marketing plan but you can get it started.  Your career depends on it.      
Louise Moore is an Atlanta-based publicist and marketing professional with several years experience in media including radio, TV and print. In Gospel, she has worked with Creflo Dollar Ministies, Dr. Bobby Jones, Martha Munizzi, Troy Sneed and many others. Louise has written, edited and proofread for magazines, corporate training manuals and inspirational books.  

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The New Digital Music Download Site 

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Did You Know You Have a New Performance Royalty?
by Angela Green, Esq.
Angela Green, Esq.From the beginning the public performance royalty was the exclusive right of the song writer and the publishing company.  Public performance royalties are the funds collected by BMI, ASCAP, and SESAC from radio and television stations.  If you were the artist, charged with bringing life to the song, the most that you could hope for is that the radio airplay would generate a decent number of paid live performances.  The record labels could hope that the airplay resulted in CD sales.
   Well, if you have not heard, times are slowly changing.  Although, the analog radio stations are not required to pay artists and sound recording copyright owners' public performance royalties.  The same can not be said for their digital counterparts.  Allow me to introduce you to SoundExchange, Inc.
   SoundExchange is an independent, nonprofit performance rights organization that is designated by the U.S. Copyright Office to collect and distribute digital performance royalties for featured recording artists and sound recording copyright owners (usually a record label) when their sound recordings are performed on digital cable and satellite television music, Internet and satellite radio (such as XM and Sirius).  The majority of the play lists for these digital stations is comprised of music from independent artists. 
   To learn more about SoundExchange, Inc., check to see if you have money waiting for you or register, go to
The articles provided by Angela Green, Esq. are for informational purposes only, concerning general legal principles. You should consult your legal counsel for answers to specific legal questions.

Angela Green is an entertainment attorney in Memphis, Tennessee and part owner of Key II Entertainment, an artist management company.  
Why You Need a Publicist 
by Phyllis Caddell
Phyllis CaddellPublicists are in the business of sales and imaging.  In a search to frame that image in the minds of the public, publicists immerse themselves in a process that has several phases. 
   First, a publicist does extensive research to find out what profile the client has.
   Second, the publicist devotes serious thought to how that image can be sharpened, clarified, and/or amplified.
   Next, a specific plan is created as to how the client can be packaged and made attractive to the mass media. 
   Finally, after the research and development phase, the publicist goes into the day-to-day work of managing the client's image, developing publicity materials and using communication tools.  Publicists recognize that a well-conceived and well-executed publicity plan is a valuable and integral part of an artist's career schematic. 
(This article is a reprint from AIRPLAY 360, June 2008)
Phyllis Caddell is a Los Angeles-based publicist,  speaker, educator and author of Do It Yourself Publicity.  Her company, Pc Public Relations & Management, Inc., has represented clients such as Sony Music, J Records, Music World, Word Records, Bad Boy Entertainment and many other labels and artists. 


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Mark A. Williams, M.D., Ph.D.Heartburn:  A Singer's Nightmare
Steps to Avoid It 
by Mark A. Williams, M.D., Ph.D.
Gastroesophageal or laryngopharyngeal reflux (LPR), commonly known as reflux or heartburn, can cause intermittent and persistent hoarseness.  Acids from the stomach can reflux into the throat and cause irritation of the vocal cords and tissue surrounding the vocal cords.  As a consequence the vocal cords become inflamed, which manifests as intermittent hoarseness, early vocal fatigue, frequent throat clearing, sense of a lump in the throat and chronic cough.
   These symptoms can occur in the absence of "heartburn" or "indigestion" because the lining of the esophagus is more resistant to the acids of the stomach than the vocal cords are.  In extreme cases, LPR can contribute to formation of vocal cord polyps or chronic inflammation of the vocal cords (Reinke's Edema), both of which may require surgery for treatment. 
   To avoid LPR, one should: 1) avoid spicy, greasy and acidic (i.e. citrus acid) foods; 2) avoid caffeine and alcohol consumption; 3) do not lie down within three hours of eating, and 4) sleep with the head of bed elevated 20 degrees from level. 
   If these interventions inadequately control the symptoms, medical therapy might be required.  If you have any of the aforementioned symptoms, you should be evaluated by an otolaryngologist.
Mark A. Williams, M.D., Ph.D. is an otolaryngologist (Ear, Nose & Throat doctor) in Nashville, TN.  He is the founder of the Voice Care Center of Nashville (, where he specializes in the prevention and treatment of voice disorders of singers, performers and professional voice users.  In addition to his medical doctorate, he holds a doctorate of philosophy (Ph.D.) in Pharmacology and Cell Biophysics.  His experience as a surgeon, scientist and singer/songwriter permits him to provide voice, ear, nose and throat care to his patients with unique and unparalleled insight.   

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Resource Guide

 The Resource Guide will return next issue.  If you require specific resources, please e-mail us at for assistance.


About the Founder
Ace AlexanderAce Alexander is founder of Airplay 360 and facilitates industry seminars on "How to Get Your Music Played on Radio and More" which have been featured at the Bi-annual International Gospel Industry Retreat hosted by Ambassador, Dr. Bobby Jones. Ace is also Sheridan Gospel Network's national music director and host of the afternoon Praise Party radio show which is heard in over 50 radio markets in the U.S.


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