December 2007 
 Patterson Presentations
In This Issue


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Can you believe 2007 is almost over?! For me, I experienced a few firsts: It was the first time I raised chickens, guinea fowl, or homing pigeons; the first time I banded a baby homing pigeon, and the first time I successfully cleaned rain gutters all by myself. It was also the first year I've distributed an e-newsletter through Constant Contact. Has it been informative and useful?

I hope 2008 brings you everything you're hoping-- including love, health, and happiness.

I am growing my business and need your help. Please take a moment to forward this email to someone you think will find it useful. Just click on the forward button at the bottom of the newsletter. Thanks.

Watch for changes to the look of Patterson Presentations. I'm sticking with green, but adding a new logo. I'm hoping to release white birds at special events in 2008, so you'll be seeing birds here and there, too.

I welcome your thoughts. For comments, questions, or
help with your newsletter click here to email me.

 How Did Your 2007 Newsletters
Measure Up?

 

LPatterson Now that 2007 is coming to a close, consider reviewing your newsletter in the light of its purpose, function, and results. Some questions to consider are the following:

1. Did it portray you and your business accurately? Was it personable, creating a relationship with your readers?

2. Was the information you shared current and valuable?

3. Did your newsletter meet its purpose? What can you do to improve it?

4. Did you get your newsletter out on time? If not, what can you do to improve its regularity?

5. Did you request feedback? And what sort of feedback did you receive? Can you use the feedback to tailor your newsletter to better fit your recipients' needs?

6. Did you notice any patterns, like more sales or contacts immediately after your newsletter went out? Or more results when it was sent on a particular day or a particular time of the month? Can you take better advantage of those patterns next year?

7. Did you make it a practice to ask how new interests heard of you and your service? What percentage was because of your newsletter?

8. Is it time to create a new look? Add a new column? Incorporate a bounceback of some sort? A new year is a great time to make those types of changes.

9. Could you coordinate your efforts with a complementary business to share articles or some other effort to add variety to your newsletter and theirs?

10. Is it time to change its frequency? From a quarterly to a monthly? Or an annual to quarterly?

As we enter 2008, analyzing our newsletter and its effects in 2007 can be a great help in making our 2008 newsletters even better. Continue implementing things that worked. Get rid of the things that didn't work. And possibly, incorporate something new.



 


 Grammar Corner
 You and I

Did you ever get stuck trying to determine which pronoun to use in a sentence, especially when you're talking about you and someone else? Some folks lean toward using "I" because it sounds more proper. But, that's not a safe assumption.

Consider these sentences:

She and I enrolled in the class.
John gave Joanne and I gift cards.
Between you and I, he is not qualified for this position.

If this a weak area for you, test it by changing the sentence to deal only with you. Here's how...

First, keep in mind these groups:
Nominative pronouns-I, you, he, she, it
Objective pronouns-me, you, him, her, it

When you have a sentence you're not sure about, take out the other person and see if you need to say I or me. Then match the other pronoun from the same group.

WHAT ABOUT: She and I enrolled in the class.
TEST: If you take out "she," how would you say it? I enrolled in the class. OK. Use "she" from the Nominative group.
CORRECT: She and I enrolled in the class.

WHAT ABOUT: John gave Joanne and I gift cards.
TEST: Take out Joanne... John gave me a gift card.
CORRECT: John gave Joanne and me gift cards.

If the pronouns occur after a preposition (such as between, for, to, with, at, in, about, except, of, or from) the best bet is the objective pronouns.

You wouldn't say, "She gave them to I." So a proper sentence would be, "She gave them to me and you."

WHAT ABOUT: Between you and I, he is not qualified for this position.
TEST: First, "Between I" doesn't sound right.
And since we know between is a preposition, the pronouns in prepositional phrases are objective. So use you and me.
CORRECT: Between you and me, he is not qualified for this position.

Grammar and usage can be a pain, but you and I know it makes a difference, especially when it's in print. Our newsletters make a better impression when we show good command of our English language.


 


 Software Savvy
 Finding Other Words

Two great web sites to visit when you're at a loss for words are:

www.m-w.com
Merriam-Webster dictionary. Look up words, find definitions, synonyms, and antonyms. Click on the little speaker and listen to the correct pronunciation.

www.thesaurus.com
Nice thesaurus, dictionary, and encyclopedia available. It, too, has a speaker icon for you to listen to the word. Type your word in the search field and get what you need to write with accuracy and variety.


 


 Share Your Thoughts
 What are Your New Year's Goals

At this time of year, do you review your business plans and make new goals? Any new goals related to your newsletter? Are you reaching for a new personal objective.

Let us know what your future endeavors include. Click here to share your goals.


 


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Please share this newsletter with your friends and business associates. You can forward this newsletter to them by clicking on the link below.

Copyright ©2007 Laurel Patterson. All rights reserved.

Just a thought: "Find a job you like and you add five days to every week."

--H. Jackson Browne

Sincere best wishes,


Laurel Patterson
Patterson Presentations


phone: 724-867-0920
fax: 724-867-0920
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