March 2007 
 Patterson Presentations
In This Issue


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 Considering Copyrights
 

LPatterson Have you considered how copyrights affect your newsletter? Copyright laws are in place to protect your writing and to protect others? writing, too. The following questions and answers explore both sides of this subject:

Q. Is it legal for others to make copies of my newsletter or individual articles from my newsletter and distribute or share them?

A. The articles you write and distribute within your newsletter are yours. The minute you put them down in writing, they are protected under the current U.S. copyright laws. No one is allowed to use or reproduce them unless you give them permission to do so.

Q. Do I need to put a © copyright notation on my newsletter?

A. A copyright symbol is not required, but it is a good way to inform the public of the copyright protection, the owner of the material, and the year it was first published.

Q. May I assume I the have right to print, use or distribute emails, letters, etc. that were sent to me?

A. No. Just because someone sends you a communication, does not give you the rights to it. If you want to use an email, letter, or response to a questionnaire, you must get the original writer?s permission.

Q. Do I become the owner of an article someone contributes to my newsletter?

A. As stated earlier, the originator of the work has the rights to that work (unless it is work for hire or commission work which belongs to the paying entity). Generally speaking, an article written by someone else still belongs to that writer unless the two of you sign a contract making the stipulation that the work becomes yours.

Q. If someone gives me permission to use his or her article in my newsletter, am I permitted to use the article again at a later date or in another publication?

A. No. You would be violating the originator?s copyrights. You may reprint the same newsletter and distribute it, but you cannot create a different newsletter or publication without obtaining permission for this new use.

Q. Are photographs protected, too?

A. Yes. copyright laws apply to photos, also. They are considered a copyrighted creation owned by the originator of the work. Before using someone else?s pictures in your newsletter, you must get permission.

The subject is more complex than the information discussed here. This article should not take the place of consulting with legal advisors. If you have any copyright concerns, you should discuss them with your lawyer. To learn more about copyrights, visit the official government site at www.copyright.gov.


 


 Grammar Corner
 Trademarks

In our writng, trademarks should be capitalized. When referred to in publicly distributed commercial writings, they should also have the appropriate symbol after them (either a TM above the baseline or an R in a circle). The problem is, many times we don't think of them as trademarks.

Some trademarks that we often forget to capitalize are...

Kleenex, Band-Aid, or Q-tips
Jell-O, Big Mac, and Kool-Aid
Ziploc bag, Baggies, or Crock Pot
Xerox, Scotch tape, or Hi-Liter

The generic terms are written uncapitalized, such as...

tissue, adhesive bandage, or cotton swabs
gelatin, hamburger sandwich, or soft drink mix
sandwich bag, freezer bag, or slow cooker
copier, transparent tape, or highlighter

You can go to the International Trademark Association?s website (www.inta.org) to check on proper usage. Their list under ?Trademark Checklist? includes listings for nearly 3,000 U.S. registered trademarks and service marks with their generic terms as well as proper capitalization and punctuation.


 


 Software Savvy
 Find and Replace is a Powerful Timesaver

Find and Replace in Word can be a great timesaver when used proactively. It can also be a quick fix when you make the same error throughout your document.

This function allows you to search through a document, find a string of characters or digits and change them to something else. For example, halfway through a long writing, you realize you?ve typed Steven when it should have been Stephen. Simply use Find and Replace to search for the name and correct it, typing it only one time, and quickly finding and replacing all occurrences.

Here?s how: Save your document before you start. Select Edit, then Replace or use Ctrl H. Type in the word or words to be replaced in the Find what: section. Type in the new word or words in the Replace with: section. Select the Replace or Replace All button, depending if you need to check each instance or if you know all occurrences will need the change. Word will replace every instance in the blink of an eye.

Another great time-saving technique is to type an abbreviation of a long term and replace all of them later. For example, If you?re typing a document with Business Urban Renaissance appearing frequently, you can type its initials instead?BUR. When you finish the letter, use Find and Replace to insert the long phrase in all the places where you typed BUR.

A word of caution, though, think through what you ask to be replaced. In my example, there is a potential to replace the bur, for example, in Pittsburgh. It could end up PittsBusiness Urban Renaissancegh if you?re not careful. To prevent this problem, make sure the entire dialog box is open. If you open the Find and Replace function, and only see two fields to work with, select the More button at the bottom left. This will reveal more options. In this case, you must check the boxes in front of Match case and Find whole words only. By doing this, only BUR in all caps and standing alone will be replaced. Thus, Pittsburgh would remain intact.

Keep in mind, too, how plurals, possessives or any other forms of the word you want to replace will be affected. If you make a mistake, don?t panic. You can always select the Undo button, Find and Replace it in the reverse, or exit the document without saving.

Find and Replace can do even more. If you check out the buttons Format and Special in the dialog box. You can find and replace many other things like a regular space with a hard (non-breaking) space. Once you have a grasp of this function, you will come up with timesaving strategies to make your work quicker and less frustrating.


 


 Share Your Thoughts
 Do You Have a Favorite Newsletter?

Send me an email and let me know about your favorite newsletter and why you like it so much.

 


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Copyright ©2007 Laurel Patterson. All rights reserved.

Remember: "Good communication is as stimulating as black coffee, and just as hard to sleep after."
-- Anne Morrow Lindbergh

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