Audience Development Group

  Wright Angles

The Truth About a Listener's Priorities
October 4, 2011
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Greetings!

It is probably true that the average person puts more of a conscious effort into determining what type of shoes, pants and underwear to buy than what radio station to listen to. Radio people take offence to this because we are so close to this business. This teaches us that we have to meet listeners where they are at, not where we think they should be.

Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.