Audience Development Group

  Wright Angles

Paralysis by Analysis
August 30, 2011
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Greetings!

Today's radio programmer can often spend too much time in the analytical world of radio, forsaking the greater quest of creating a radio environment that connects emotionally with their audience. It's easier to focus on mechanics because it is a cut and dry, black and white issue. Coaching personalities to connect with listeners emotionally is much more difficult to teach. I'd love to help you with this.

Sincerely,

 

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Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.