Audience Development Group

  Wright Angles

Balancing Acts
July 12, 2011
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Radio is always the right mix of art and science. Too much science without art produces a precise but sterile station that connects better with station personnel than real listeners. Too much art without science produces creative radio without a purpose. Your station needs to have the balancing skills of The Flying Wallendas to be at the very top of the pack

Sincerely,

 

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Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.