Audience Development Group

  Wright Angles

The Power of a P1
June 21, 2011
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Greetings!

Did you know that your P1 listeners make up 80% of your ratings? It is also important to note that these heavy P1 users listen on average about 10 hours per week. This means that that 90% of the time they are away from your radio station! Let's find ways to get your brand in their minds when they are away from you. I'd love to help you with this.

Sincerely,

 

KLR Sig   

 

Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.