Audience Development Group

  Wright Angles

Moments of Truth
June 14, 2011
Brian Wright
Brian Wright 
Partner
Audience Development Group

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Greetings!

DMR (Direct Marketing Results) tells us that heavy P1 users of your radio station have about 31 "Moments of Truth" throughout the week. These "Moments of Truth" are the times when he/she makes the decision to turn on the radio and then choose what radio station to listen to. What are you doing to win those "Moments of Truth"?

Sincerely,

 

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Brian Wright
Partner
Audience Development Group  

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.