Audience Development Group

Wright Angles
 dmr 360 - Official marketing partner of ADG and Wright Angles 

Selling the Experience                                       April 26, 2011

 

Brian Wright
Brian Wright 
Partner
Audience Development Group
Join Our Mailing List!
Quick Links...
Contact Brian
KillerApp Image
The Gift That "Keeps Giving" Back to Your Station!
Greetings!

Create an exciting vision for the prizes you give away. Instead of giving away "TICKETS" to a concert, treat your listeners to personally experience the company of one of today's hottest stars. It's the difference of telling listeners they can register to win a car and telling listeners that "they can have the smell of a brand new, fire engine red sports car in their garage with a set of keys in their hands to drive it..." It's the difference of saying that you are giving away a famous person's guitar and... "How would you like to hold this famous person's guitar in your very own hands and know that it's now all yours...?" Sell it, don't just say it.

Sincerely,
 
KLR Sig   
 

Brian Wright
Partner
Audience Development Group

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.