Audience Development Group

Wright Angles
 dmr 360 - Official marketing partner of ADG and Wright Angles 

FUEL Your Audience                                          April 19, 2011

 

Brian Wright
Brian Wright 
Partner
Audience Development Group
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The Gift That "Keeps Giving" Back to Your Station!
Greetings!

The most productive role of today's radio programmer is to create a number of Featured Unique Emotional Links, or (F.U.E.L.) for their audience. So, the more FUEL you have, the further you reach into a person's mind to harness more top-of-mind recall and satisfaction. While good mechanics are a documented part of a radio station's success, they really serve as an accentuation for your F.U.E.L. or in a purely mechanical reference; your mechanics are your F.U.E.L. injectors. Start your engines.

Sincerely,
 
KLR Sig   
 

Brian Wright
Partner
Audience Development Group

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.