Brian Wright
Partner
Audience Development Group |
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The most productive role of today's radio programmer is to create a number of Featured Unique Emotional Links, or (F.U.E.L.) for their audience. So, the more FUEL you have, the further you reach into a person's mind to harness more top-of-mind recall and satisfaction. While good mechanics are a documented part of a radio station's success, they really serve as an accentuation for your F.U.E.L. or in a purely mechanical reference; your mechanics are your F.U.E.L. injectors. Start your engines.
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Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. | |
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