Brian Wright
Partner
Audience Development Group |
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Today's radio programmer can spend too much time in the analytical world of radio, forsaking the greater quest of creating a radio environment that connects emotionally with their audience. This is easy to do because mechanics are cut-and-dry/black-and-white issues. Creating a radio station that connects emotionally with your audience is a much more vague and psychological issue, which many do not know how to do. Focus on this and you will win.
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Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. | |
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