Want to come up with some fun listener liners? Send a person or a team out with MP3 recorders and try to spot people who might be in your target life-group. Go up to about 50 of these people and ask them, "What are some of the first things that come to your mind about [station name]?" You will get comments that your listeners can really relate to.
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Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |