Brian Wright
Partner
Audience Development Group |
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I had a morning show person tell me, in a very enthusiastic way, that he gets all of his show preparation done in about 15 minutes every day.
This person is cheating himself, the station and his audience.
Would we want someone we were getting a service from to do the same thing, like, let's say your doctor? No way! Radio isn't about making noise; it's about connecting with real people.
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Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. | |
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