We need to always find ways to be more interesting than a person's iPod, Pandora or any other device while still embracing the technology.
We can't stop people from using these things BUT we can make them want to use radio more. Make sure your content is locally strong and your contest incentives are significant in the minds of your audience. You can't just "get by" in these areas.
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Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |