The latest research from Nielsen tells us that the number of people using radio is up and so is TSL. Why do almost all people (91.4%) in America use radio?
A. Radio's convenience and ease of operation. B. Relevant personalities, connecting on a local level. C. It's free.
Keep working on mastering point B and you will help secure radio's future and yours.
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Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |