Audience Development Group 

Midweek Motivator

The Art of Decision Making                  August 25, 2010
Tim Moore
Tim Moore 
Managing Partner
Audience Development Group
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What if it was possible to assign a monetary value to every decision you've ever made? What if your decision-making ability was graded like a bond rating? And, if you could reverse selected decisions would the "decision" column of your career balance sheet read as it does today? Once General Motors chairman Al Sloan estimated that he would do well if only half of his decisions turned out to be right. Ah, those were the days.
 
No one can be right 100% of the time, but we should want to be. The margin of error in 2010 is much less forgiving than in Sloan's day at GM. Time compaction and shrinking fiscal tolerance tell us that if we can improve our decision-making, our leadership batting average can be greatly improved. Problem recognition, diagnostic skill, effective goal arrays, and weighing possibilities all may contribute to a home run instead of a bunt single. We make decisions every day. We make them in less time with greater implications than ever before. Decisions come in two forms: individual and group. A myriad of topics fall under each heading.
 
In my Navy days while studying the career of 5-star admiral Chester Nimitz, without question the most strategically gifted flag rank officer in American history, I became enamored with his uncanny view of battle solutions, his use of personnel, and the process within which it took place. Nimitz had a true genius for war but an even greater genius for working with people.

I remember locking on to the Nimitz method of making crucial decisions involving lives, materiel, and resources. The admiral's approach is revelatory:

1.      Is the planned operation likely to succeed?
2.      What are the consequences of failure?
3.      Is the plan within the reality of our resources?
4.      Have we based this decision on what our enemy is capable of doing instead of what he might do?

As simple as the ledger appears, applying it to our daily personal and professional lives can obviate many problems, or, if they do arise, minimize them. Further, our department heads should come prepared to answer this 4-point test of a decision. If not, they're unprepared.

Nimitz' brilliance extended to his belief that many of his best decision-making could be credited to belief in his junior officers; "loyalty up and loyalty down" as the Navy calls it. Following Pearl Harbor, the worst defeat in American history, Nimitz made it a point to keep virtually all of the officer staff he inherited in order to restore morale and confidence. These same junior officers served the Commander of the Pacific well, producing decision after decision resulting in total victory. By way of comparison, his Army counterpart Douglas MacArthur made many poor decisions, involved few subordinates, and continuously missed the mark.
 
Being a better decision-maker involves skill, not luck: Analytical Ability (separating elements and integrating relevant facts), Conceptual Skill (mining meaning from a large array of gathered information), Intuitive Judgment (at the right moment, setting datum aside, bringing intuition or "hunch" into the equation), Creativity (sometimes in my own case I find I'm out of good ideas...and don't even have any bad ones. That's the time to rely on a colleague for a different perspective) and Stamina (the best decisions are not made from frustration or fatigue, but from collaborative energy and sense of purpose).
Sincerely,
 
Tim Moore     
Tim Moore
Managing Partner
Audience Development Group
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