Tim Moore
Managing Partner
Audience Development Group |
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Politely a client asked, "So what
motivates the motivator?" I can't legitimately lay claim to any motivational
magic beyond the words and concepts shared in this column each week. But since
she asked, I thought about it; what does
motivate us? In fact, motivation is interpreted in very personal terms. One
person's motivation is another's indifference. In your author's environment,
it's often found on my office walls. Offices are curious places. In
our case where our typical venue is someone's radio cluster, a hotel or on an
airplane, few peek inside my office. Yet it is here as a touchstone, a place to
decompress, recharge, and craft strategies. But in my office, the walls matter.
Take the huge frame hanging directly over my project table: Cal Ripken's signed
Orioles jersey #8. Ripken reminds me daily of blue-collar lunch-bucket
durability; one's best every day, every week, every season. Nearby on a large ash file
cabinet sit a pair of Mohammed Ali's red Everlast gloves, signed in Ali's
scrawl. It's not his boxing that inspires me so much as his post-fight career
spent battling an insidious affliction, and of the good deeds he's done. Next
to Ali's gloves is a basketball with the inscription, "To Tim, go Hoosiers...Bobby
Knight." That's a little tougher since, like many, I sort of had a love-hate
view of Knight. In later times I've come to respect his relentless
inflexibility in developing young players and now see his success for what it
was: terminal competitiveness his way
that won far more than it lost. The most poignant picture on my
walls is a large black & white signed by Joe DiMaggio in his rookie season.
The 24 x 30 shows Joltin' Joe as a twenty-something kid with an uncertain look
that says, "What's happening to me and how the hell did I get here?" It motivates me because it underscores the
euphoria of sudden success and the perils that accompany it. In the opposite
corner is one of my favorites: a rare color photo from an old Time magazine
with a large close-up of Ted Williams meeting Babe Ruth for the first time at
an old timers All Star game at Fenway. In that picture the years had found the
Babe but Williams looked much younger than his chronological age. He signed it
much later in his life of course. Speaking of Williams there's also a picture
over my credenza of Ted Williams hitting his first-ever home run; not at Fenway Park I'm told, but at Holy
Cross's Fitton Field during an exhibition game. Williams like many of the
others on my walls came well before yours or my time, yet inspirational since
right at the apogee of his career Williams left baseball to become a fighter
pilot during WWII. In the air he blinded fellow pilots with his hand-eye
coordination and by always taking the fight to the enemy. What might his career
record have been had Williams not been interrupted by a war? Also on my walls hang the
signatures of Cleveland's Jim Brown
playing at the Polo Grounds, Bobby Orr's famous "levitation shot" where upon
scoring the winning goal for the '70' Stanley Cup, he's tripped by the goal
tender and in perfect millisecond timing is photographed parallel to the ice,
as if a master illusionist's trick suspended him there. Pictures of Steve
Yzerman skating with the Stanley Cup high over his head, Ernie Bank's photo
signed "To Heath with love" on the occasion of my son's 16th
birthday, and an NFL football signed in silver flash reading simply, "Bret
Favre." But of them all, the most motivating memento from the lost time and
vanished years of sports is a subtle black & white of my high school
coaching staff, still regarded as arguably one of the best Michigan high school
staffs ever assembled. Kneeling in front of venerable old Mt. Pleasant Memorial
Stadium in the greatest home town anyone ever claimed, are the 9 men in 'M'
jackets who taught me more about preparing for battle, fighting to win, and the
rules of self conduct in any competition. I frequently glance at that picture,
remembering how fortunate we all were
to have guidance and motivation from great mentors. Here's to inspiration
wherever it finds us.
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Sincerely,
Tim Moore
Managing Partner
Audience Development Group |
When you're in a ratings war it's best to aim high. When you're in a budget war it's best to aim low. Do both with one nationally proven, multiple format consulting partner: one firm, one culture, one travel expense, one consolidated fee. Call us today...before your competition does.
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