Many radio stations use listeners to accentuate their radio station. With these stations, the central theme is how cool the station is.
Radio needs to become less self-centered and more listener-focused.
Ever been at a party with someone who talks nonstop about themselves? People tend to move away from that person and gravitate towards the person who is interesting.
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Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |