Tim Moore
Managing Partner
Audience Development Group |
Quick Links...
Contact Tim | |
|
|
|
Each week we're gratified by
responses to this column which began about ten years ago as an aside to the
week's intense travel and programming tasks. Occasionally, reaction to a given
topic far exceeds expectations. Such was the case with last week's account of
Captain Al Haynes' against-all-odds United 232 miracle. If you missed, it we
retold the incredible outcome of an almost certain disaster when Haynes and his
cockpit team found a way to land United's 232 "heavy" from Denver to Chicago,
saving 185 passengers and crew. Many of the column's responses
and rejoinders came from people in leadership positions; CEO's, market
managers, and programmers. For example, Anne Gress, highly respected program
director for CBS' Philadelphia stalwart WOGL wrote, "A riveting story and an
important reminder to all of us to keep our problems in perspective." Jeff
Winfield, NRG's Director of Programming added, "Puts the occasional 'bad book'
in perspective." And Denyse Mesnik, Beasley Broadcasting's Director of
Corporate Communication offered, "I'll be thankful there are no crises for me
to handle today." There were innumerable other responses with much the same
theme: what we often hold to be crises
are far from it in relative terms, when compared to historic moments in time
where redemption triumphs over tragedy. Somewhere there's an unwritten
rule: the higher one rests on the ladder of leadership success, the greater
their risk for upset and crisis. If, for example, you're an ensign on a guided
missile cruiser under war footing in the Sea of Japan, there's not much chance
you'll be called on to make a command decision to launch ordinance. If, however,
you're the fleet admiral charged with fighting an engagement, the task force
and certainly your flagship may hang between survival and disaster if you make
the wrong call. Transcend to today's agenda...most decisions or problem sets will
not come close to meeting the criteria of a "crisis." Here lies the code for managing
and leading with far more effectiveness as day-to-day land mines lie hidden in
the hallways. 1. Never allow a setback to become a catastrophe. Usually this
occurs only in the mind, and every leader is entitled to their nuit blanchefears. How we deal with them carries us above the norm or seals our fate as one
of the pack. 2. In situations where decision making results in revocable
outcomes (if ineffective, they can easily be reversed), good managers make them
quickly and roll forward. 3. In situations where decision making leads to outcomes that are
irrevocable (once made, outcomes are
final), good managers decide slowly and with much supporting rationale. 4. George Perles once coached at Michigan State where he enacted
his "24 hour rule" which to his players and assistant coaches essentially said,
"Decision-making on important situations, even crises, is far too important to fire
from the hip in the first few minutes of recognition. We need to examine this
24 hours from now to measure just how critical the situation really is, and to
see if we have alternate solutions."
Every leader will have surprises, setbacks and crises. Few of us will
encounter "catastrophes" as defined by potentially unalterable decompressions
of our organization. Knowing what to do and how to do it proportionate to the
situation will make all the difference.
|
|
Sincerely,
Tim Moore
Managing Partner
Audience Development Group |
When you're in a ratings war it's best to aim high. When you're in a budget war it's best to aim low. Do both with one nationally proven, multiple format consulting partner: one firm, one culture, one travel expense, one consolidated fee. Call us today...before your competition does.
Audience Development Group:
239 513 9234 Naples / 616 940 8309 Grand Rapids | |
|