Audience Development Group

Wright Angles

Find the Relevant Show Prep!                      August 3, 2010

 

Brian Wright
Brian Wright 
Partner
Audience Development Group
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Greetings!
When doing show prep, first make sure you are relevant then make it interesting.

Too many radio personalities will talk about a human interest story that is not relevant to their audience. The money spent smoking cigarettes in China may be interesting to some but not very relevant in and of itself.

Go beyond your syndicated show prep.

Sincerely,
 
KLR Sig   
 

Brian Wright
Partner
Audience Development Group

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.

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