Tim Moore
Managing Partner
Audience Development Group |
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United Airlines flight 232 left
Denver a little after 2 PM bound for Chicago. By three o'clock passengers and
crew had already settled into the routine. Seats reclined while beverage carts
and conversations filled the space at 37,000 feet where time stands still and
the mind wanders. At 3:16 while in a shallow starboard turn, the DC 10 was
jolted with a muffled bang, followed by dramatic side-to-side motion. Up in the cockpit, the flight crew knew
something had gone terribly wrong. McDonnell Douglas' DC 10, one of
the original "jumbos," was marked by a checkered past. In its race to beat
Lockheed's Tri Star to the finish line in quest of billions of dollars of
orders from worldwide airlines, the company had been warned that some of its
systems were in question. On this day, the GE CF-6 engine mounted in the tail
assembly failed; fan blade debris penetrated the tail section cutting the
plane's vertical and horizontal stabilizers severing all three hydraulic lines.
Unlike rival Boeing's 747 and Lockheed's Tri Star built with four hydraulic systems, the DC 10 had
but three running through one conduit. Each was severed; the plane's arteries
cut, with massive escape of hydraulic fluid and catastrophic loss of all
control. Up on the flight deck Captain Al
Haynes and his staff felt the jolt and saw warning lights firing, messaging the
crew the massive tail engine had malfunctioned and the autopilot had
disengaged. Co-pilot Bill Records was flying the plane and found it suddenly
unresponsive and off course. Hydraulic gauges measured zero; the equivalent of
a courtroom death sentence. Now the massive DC 10 was turning right, embarked
on a slow vertical oscillation known in flight syntax as a "phugoid cycle,"
characteristic of airplanes in which all control surfaces are lost. With every spiral, United 232 was losing
1500 feet...it was simple math. Haynes' mind began to race. He
remembered that his passenger manifest included Dennis Fitch, an off-duty DC10
flight instructor. Within minutes Fitch took his place on the frenetic flight
deck. Now, Haynes was controlling the plane with the only tools left to his
crew: right and left throttles controlling the thrust of the remaining two
wing-mounted engines. By increasing one while decreasing the other, Haynes'
crew could crudely "steer" the plane. Haynes called ATC with news that
shattered the air: 232 had little time and no options. It would have to be
Sioux City Iowa's Gateway Airport or nothing. Midst some light-hearted banter, Haynes grew serious. "Whatever you do keep us away from the city." Haynes remembered his discipline in a simulator: remain composed, or you will
die. Outwardly, cockpit crew and flight attendants remained calm. Without control surfaces or
yaw-damper, United 232 and the lives of 296 souls now depended on the
impossible: steering a giant airplane toward a field in Iowa using only right
and left engine thrust to manage direction and altitude. Meanwhile on the
ground, unbeknown to Haynes, only recently had the entire community of Sioux
City, from medical responders to firefighters and disaster management
officials, staged a community-wide drill on just
such an emergency. On that day, at that moment, arguably no airport in
America was better prepared. On final approach the DC 10 sank
more and traveled faster than any prudent touchdown would allow. Haynes' crew
made an incredible landing and had the right wingtip not caught the ground,
United 232 might have landed in one piece. Instead the fuselage broke into three
sections while aviation fuel ignited. Of the 296 people on board, 111 died, but
many other passengers walked away. In retrospect aviation experts consider
Haynes' leadership miraculous and 185 people owe their survival to the flight
crew's inventive courage. A few years ago I was honored to
be on a speakers' program with Captain Haynes. He was as humble as he was
gifted, while I, even more humbled by his presence, managed one question: "Captain, with everything
happening, what was your sense of time?" I asked. "It stood still," he replied.
Today, whenever I hear someone speak of a "management crisis," I picture Al
Haynes or Sully Sullenberger cheating tragedy while making miracles. There are
crises and there are crises.
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Sincerely,
Tim Moore
Managing Partner
Audience Development Group |
When you're in a ratings war it's best to aim high. When you're in a budget war it's best to aim low. Do both with one nationally proven, multiple format consulting partner: one firm, one culture, one travel expense, one consolidated fee. Call us today...before your competition does.
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