Brian Wright
Partner
Audience Development Group |
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Make sure your on-air topics are very specific when they are brought up. Generic questions usually go nowhere.
So instead of, "How was your 4th of July weekend..?," you could ask, "Did you spend more money on fireworks this year, and if so, was it worth it?"
Help listeners focus their thoughts and you will get better calls.
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Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. | |
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