Brian Wright
Partner
Audience Development Group |
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Often times, personalities get out of the habit of listening to their own airchecks. If this is the case at your station, you need to reverse this trend.
Every personality should listen to his/her tape 2-3 times per week. They need to hear how they really sound, not how they think they sound.
Remember, the two can be very different from each other.
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Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. | |
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