Audience Development Group

Wright Angles

Do Your Personalities Have What It Takes?           June 8, 2010

 

Brian Wright
Brian Wright 
Partner
Audience Development Group
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Greetings!
In many of the sales training manuals and handbooks, you will find that the most important qualities of a great sales person are enthusiasm & confidence.

If this works for selling products like cars, boats & trucks, should it not also work for your personalities when they sell the on-air product to your listeners? That is exactly what they are doing.

Personalities need to exist in an environment that allows their enthusiasm to flow. They are your instant link to your audience...and we need to think of them that way.

Sincerely,
 
KLR Sig   
 

Brian Wright
Partner
Audience Development Group

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.

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