Personalities need to spend time listening to the station outside of their show. Often times we find that the morning man has never heard the "Top 5 At 5" or the other way around.
Just like actors need to know the entire screenplay so they can make their character work...personalities need to know the landscape and feel of the station for them to add to the image of the station.
This doesn't require an extra 7 hours of additional listening per day...but it does mean spot checking the radio station.
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Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |