Tim Moore
Managing Partner
Audience Development Group |
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There's no
percentage in being a music critic. The pay stinks and its one of the few
professions where you're assured of brassing-off 50 percent of your readers
with every review. Yet, at times, cosmic forces create meteors in the night sky
in the form of artists transcending the ranks into global fame; seemingly right
before our eyes. In those rare moments, critics rule.
The
interesting commonality between two highly uncommonartists is their shared sobriquet "Lady." They've traveled different paths to their
newfound super-star identity and couldn't be more disparate in the intonation
and texture of their songs. Yet for all this obvious "difference" beneath the
surface they share history worth noting. Risking a clich�, Lady Gaga seems a
transubstantiation of Madonna sweeping to fame in the mid-eighties. Like an
animated Picasso, Lady Gaga stormed American radio in 2008 with Just Dance and never looked back. Just
know however this flame-throwing femme fatale is no fluke. Stefani Germanotta
studied at New York's Convent of the Sacred heart before segueing to New York's
Tisch School of the Arts at age 17. Lady Gaga was the upshot of her fondness
for flamboyant glam-rockers like Freddie Mercury, David Bowie, and Madonna. By
2007, she was already making waves in Manhattan's club scene with her
performance-art show.
From
the "road-not-taken" comes the trinity now known as Lady Antebellum; arguably
the first true Country mega-star candidates since Keith Urban or Kenny Chesney.
Charles Kelley and David Haywood were classmates at the University of Georgia
majoring in finance, not music. Topping off the tank, Kelley and Haywood found
Hillary Scott, carrying show business DNA as the daughter of musicians Lang
Scott and Linda Davis. Figuring their degree in finance could wait (though
they'll likely need it), the threesome set out for Nashville to search for
their validity in a heavy sea of competition. Nashville noticed.
The
world at large loves to discover new stars and success stories. Patton was
right, Americans love a winner. Yet
there is a widespread tendency midst our adoring throng to re-cast such people
as unlikely Cinderella stories...rags to riches on a wing and a prayer. Usually
when peeling back the veneer, truth is at odds with these fanciful legends.
Super-stars seldom "fall-up." In
fact, there often exists a history of years of obscurity in the trenches. For
example, myth would have it The Beatles were an overnight sensation; poof,
instant Ed Sullivan Show and a string of Billboard number ones. In fact, The
Beatles literally did somewhere around 10,000 hours of performance, many of
which took place in gritty back alley clubs in places like Hamburg, Germany for
6 or 8 hours at a time. Only then were they discovered, deemed ready-for-prime-time
by their handlers and the studios at Abbey Road.
The biographies of Lady Antebellum and Lady Gaga tell us a lot about
these new stars; including their work ethic, vision, and some cosmic good
fortune thrown in. Often when speaking to groups of aspiring media people, we
remind them of our theory about ascending to massive success: it really isn't crowded at the top, if for no
other reason than so few people are willing to pay the high tariff of the
bone-numbing work it takes to get there. So, here's to the Ladies.
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Sincerely,
Tim Moore
Managing Partner
Audience Development Group |
When you're in a ratings war it's best to aim high. When you're in a budget war it's best to aim low. Do both with one nationally proven, multiple format consulting partner: one firm, one culture, one travel expense, one consolidated fee. Call us today...before your competition does.
Audience Development Group:
239 513 9234 Naples / 616 940 8309 Grand Rapids | |
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