Brian Wright
Partner
Audience Development Group |
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It is very important to have a system of cross-promotion in place for all of your station's personalities. This makes it possible for the announcer to recycle their audience into other day-parts.
Make sure you do this creatively, not simply, "Hey stick around, Bob Smith is up next."
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Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. | |
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