Audience Development Group 

Midweek Motivator

Back 'Em...Or Sack 'Em                                         April 28, 2010
Tim Moore
Tim Moore 
Managing Partner
Audience Development Group
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Winston Churchill was seldom indecisive. History records there was little vagary in the life and times of arguably the 20th Century's most influential person. During the defense of the Island of Crete however, Churchill could not make up his mind about his field commander, General Archibald Wavell. Wavell was a traditional set-piece thinker, lacked imagination and �lan, and at Crete the German airborne onslaught quickly put Wavell's command in harm's way. Days passed, as more German paratroopers landed on the island. With superior air cover overhead and the inertia of the attacker, it was a desperate time meant for desperate measures. British military chronicles record that at the height of frustration, Churchill's chief of staff Sir Alan Brooke threw up his hands appealing, "Winston, either back him or sack him."
 
Fast-forward to the moment where there are growing numbers of companies in all endeavors, putting field leadership in impossible situations. From real estate to radio, where once field leaders had clear autonomy to make line decisions that might swiftly improve a competitive crisis, the emerging trend carries us in the opposite direction. Indecision hangs in the air. Managers are reminded they are accountable for outcome, but are often without the autonomy or endorsement to execute important tactical decisions. For some, trying to get simple answers to questions leading to a singular action are just out of reach, waiting on the vagaries of corporate indecision.
 
The net effect of this forever-never ambiguity means chaining market managers to impassivity, leading in turn to decompression of confidence and momentum. Worse, many field managers have a growing sense that they are fully expendable; neither highly valued, nor regarded as key cogs in an organization's wheel. We remain on the high road to forcing managers who were once "work-creators" to become "work processors" resulting in functional gridlock midst our operating ranks, suppressing innovation.
 
Almost any leader can function under adversity. Most can even handle the realization they're not the right fit for the job. Virtually no one can thrive in a climate of uncertainty: endless time waiting for communication, planning, or an endorsement for action.
 
Whether you're running a division or an entire company, step back and inventory your field leaders. Are they fortified by the company's confidence? Can you strengthen their connection to critical decision-making? Have you given them "permission" to make a mistake, balanced with personal ownership of reward and consequence? Have you reinforced their role in the greater company process?
 
As programming consultants to radio clusters of all shapes and sizes, we see glowing examples of companies who get this right mixed with an alarming percentage who have not grasped the potential of their field leaders, or the need for streamlined decision-making and autonomy. Many are paying the bill with interest.

Few companies can afford the luxury of indecision.  In a scoreboard business where the Eleventh Commandment is "Thou shall not lose," we're behind the curve. To promote better health for your company and its field leadership, assess them regularly; then either back 'em or sack 'em.                           
Sincerely,
 
Tim Moore     
Tim Moore
Managing Partner
Audience Development Group
When you're in a ratings war it's best to aim high. When you're in a budget war it's best to aim low.  Do both with one nationally proven, multiple format consulting partner: one firm, one culture, one travel expense, one consolidated fee. Call us today...before your competition does.
 
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