Tim Moore
Managing Partner
Audience Development Group |
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Winston
Churchill was seldom indecisive. History records there was little vagary in the
life and times of arguably the 20th Century's most influential
person. During the defense of the Island of Crete however, Churchill could not
make up his mind about his field commander, General Archibald Wavell. Wavell
was a traditional set-piece thinker, lacked imagination and �lan, and at Crete
the German airborne onslaught quickly put Wavell's command in harm's way. Days
passed, as more German paratroopers landed on the island. With superior air
cover overhead and the inertia of the attacker, it was a desperate time meant
for desperate measures. British military chronicles record that at the height
of frustration, Churchill's chief of staff Sir Alan Brooke threw up his hands
appealing, "Winston, either back him or sack him." Fast-forward
to the moment where there are growing numbers of companies in all endeavors,
putting field leadership in impossible situations. From real estate to radio,
where once field leaders had clear autonomy to make line decisions that might
swiftly improve a competitive crisis, the emerging trend carries us in the
opposite direction. Indecision hangs in the air. Managers are reminded they are
accountable for outcome, but are often without the autonomy or endorsement to
execute important tactical decisions. For some, trying to get simple answers to
questions leading to a singular action are just out of reach, waiting on the
vagaries of corporate indecision. The
net effect of this forever-never ambiguity means chaining market managers to
impassivity, leading in turn to decompression of confidence and momentum.
Worse, many field managers have a growing sense that they are fully expendable;
neither highly valued, nor regarded as key cogs in an organization's wheel. We
remain on the high road to forcing managers who were once "work-creators" to
become "work processors" resulting in functional gridlock midst our operating
ranks, suppressing innovation. Almost
any leader can function under adversity. Most can even handle the realization
they're not the right fit for the job. Virtually no one can thrive in a climate
of uncertainty: endless time waiting for communication, planning, or an
endorsement for action. Whether
you're running a division or an entire company, step back and inventory your
field leaders. Are they fortified by the company's confidence? Can you
strengthen their connection to critical decision-making? Have you given them
"permission" to make a mistake, balanced with personal ownership of reward and
consequence? Have you reinforced their role in the greater company process? As
programming consultants to radio clusters of all shapes and sizes, we see
glowing examples of companies who get this right mixed with an alarming
percentage who have not grasped the potential of their field leaders, or the
need for streamlined decision-making and autonomy. Many are paying the bill
with interest.
Few companies can afford the luxury of
indecision. In a scoreboard business
where the Eleventh Commandment is "Thou shall not lose," we're behind
the curve. To promote better health for your company and its field leadership,
assess them regularly; then either back 'em or sack 'em.
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Sincerely,
Tim Moore
Managing Partner
Audience Development Group |
When you're in a ratings war it's best to aim high. When you're in a budget war it's best to aim low. Do both with one nationally proven, multiple format consulting partner: one firm, one culture, one travel expense, one consolidated fee. Call us today...before your competition does.
Audience Development Group:
239 513 9234 Naples / 616 940 8309 Grand Rapids | |
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