Weekly time-spent-listening to audio via the Internet has increased ten-percent since 2005 with all age groups on average. Now, spending over eleven hours a week listening to streaming audio which includes pure play Internet radio, AM/FM simulcast streaming and other audio streams.
It is more evident than ever that we need to extend our radio brand into these other media devices AND be more interesting and compelling than ever.
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Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |