Tim Moore
Managing Partner
Audience Development Group |
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So
forever in the future. Shall I battle as of yore, Dying to be born a fighter, But to die again, once more. George Patton
Patton believed in reincarnation
and felt it was his fate to lead men in desperate battles for the destiny of a
cause. Melodramatic, perhaps. Yet who's to say he was wrong? For the rest of
us, the perspective of time has lengthened, everything stands in a different
setting and the flickering lamp gropes along the trail of the past trying to
reconstruct its decisions, to revive its echoes and revive the passion of our
former days. We don't have the luxury of Patton's "many masters, many lives." Nothing is ever going to be
perfect. From the current malaise and organizational chaos through the years
ahead, someone will profit while someone else perishes. In war, Patton knew a
good solution applied today could
save lives, material and time tomorrow. You can spend all your time rethinking
and revising your plans postponing the fight indefinitely, or you can accept
there comes a time when deliberating must stop, so that action can begin. Today
we see far too many leaders waiting for the perfect plan, the right moment to
assert aggressive competitive measures. Their "troops" are paying a price
through declining morale and sense-of-purpose. No one can be 100 percent right
100 percent of the time. The best you can do is to assess your resources
weighed against your competition's assets, planning around not what a
competitor will do but instead on
what that competitor is capable of
doing. And even on the occasion of temporary failure (and you will experience some), it's a learning
experience that prevents greater errors in your next critical situation. All
together too many managers and leaders have become conditioned to fear failure,
and spend more and more time in the shadows of caution playing not to lose. Ask
yourself, "Am I afraid of failing?" In the small hours when we benchmark
ourselves against the "us" of today and the "us" of ten years ago, is it
possible to have cast ourselves into a position whereby we can't achieve that
which others say is impossible? One's fear of loss is ten times more powerful
than the anticipation of gain. Only people who never try
anything bold or uncommonly aggressive make no mistakes; and that's the
greatest mistake of all. In the current climate we have a plethora of reasons
over which to be frustrated, even angry, but spending much effort there is a
lot like rocking in a rocking chair. It occupies your time, but you don't go
anywhere. Deadly diseases to avoid include the most crippling affliction of them
all: the lack of constancy of purpose. Add to that, too much emphasis on short
term profit versus longer term capital strategy, narrow or obtuse evaluation of
performance based on old benchmarks, excessive inaction based on timidity, and
you may end up a spectator instead of a general. It's a simple choice:
assertive warrior today or forever a by-stander.
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Sincerely,
Tim Moore
Managing Partner
Audience Development Group |
When you're in a ratings war it's best to aim high. When you're in a budget war it's best to aim low. Do both with one nationally proven, multiple format consulting partner: one firm, one culture, one travel expense, one consolidated fee. Call us today...before your competition does.
Audience Development Group:
239 513 9234 Naples / 616 940 8309 Grand Rapids | |
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