Your biggest battles will not be fought with other radio stations in your market.
Instead, those battles are waged within your own walls. We need to learn to navigate these scenarios. If you manage, make sure all of your people are aware of this. It is the first step to winning on the air.
Remember...The station that wins in the hallways wins on the air. |
Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |