There is no need to enthusiastically tell your listeners that this is, "...the final traffic report of the morning," or "...our last newscast of the day."
This only invites the listener to be prepared to go somewhere else when they need this information.
The same would go for "...wrapping up 12 in a row..." What's the point? There is really no redeeming value to this type of proclamation. You are much better off to tease another interesting feature that is coming up on your station. |
Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |