Never assume that people have been listening to your show for more than 2 minutes each time you open your microphone.
This assumption often causes a listener to feel disconnected with you because he/she doesn't know the context of what you are talking about.
Reset your conversations and bits frequently because new people are tuning in every few minutes. Don't sound bored giving these resets. Think of it as a great opportunity to bring even more new listeners into your conversation. Who knows? Maybe they'll stick around.... |
Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |