Over 80% of the people in the United States discovers news music on broadcast radio.
What are we doing to enhance their experience while they are with us? Try this for one week and you will change your outlook on how radio works.
Simply think of the music you play as the taste test to get a listener in the door. Now it's up to you to be interesting and become a friend. |
Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |