Audience Development Group

Wright Angles

Care for Your Audience--Be Proactive!                    January 5, 2010

 

Brian Wright
Brian Wright 
Partner
Audience Development Group
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Greetings!
These are difficult times for many of your listeners. This is a great time to show your audience how much you care for them by helping in the areas they need the most.
 
Listeners look to you as a steady companion and friend, one that helps them get through the day and lifts their spirits. This is why we should focus on some strong "Cause Marketing" concepts.
 
Things like:
 
A. Free Money For Your Resume - People qualify to win free money just by sending you their resume. You then get all of the resumes in front of potential employers.
 
B. On Air/On Line Resume - Where job hunters talk about their qualifications and abilities on air and on line. An email will go out to all of your advertisers to make sure they listen and this time to see if they may be interested in some of them.

C. Hot Jobs Hard Times - This is where you have employers on the air who are looking to hire. This would make you the hero to many families.
 
D. We Built This House - This is where you and your listeners build a house and give it away to a needy family. This will generate a huge amount of good will.
Sincerely,
 
KLR Sig   
 

Brian Wright
Partner
Audience Development Group

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.

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