Audience Development Group

Wright Angles

Be Thankful for the Listener--and Show It!   December 22, 2009
Brian Wright
Brian Wright 
Partner
Audience Development Group
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Greetings!
With the holiday season in full swing let's make sure that the things we are thankful for play out in our everyday lives. For example, if we are thankful for family and friends, make sure we live our lives in a way that makes this obvious to all.
 
The same should hold true for how we deal with our listeners. If they knew how important they were to you they would listen far more often and even tell others about you. Instead, we often rush them off of the request line, shake hands with them without establishing eye contact, speak poorly about them with others, talk down to them on the phone, etc.
 
The idea of radio in our minds can sometimes replace the essence of it. The listeners are not there for you! You are there for them.
Sincerely,
 
KLR Sig   
 

Brian Wright
Partner
Audience Development Group

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.

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