Audience Development Group

Wright Angles

The 30-60 Day Rule   December 15, 2009
Brian Wright
Brian Wright 
Partner
Audience Development Group
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Greetings!

Does it seem odd to you that we use contests and promotions to persuade listeners to listen more often and on more occasions and then penalize them after they win by making them ineligible to participate with the station for the next 30 to 60 days?

This 30-60 day rule doesn't impact your non-players or winners but it sure has a negative impact on those who do want to participate. What if you knew that winner had an Arbitron diary? Would you be anxious to tell that person they can't participate for the next 30-60 days?

Sincerely,
 
KLR Sig   
 

Brian Wright
Partner
Audience Development Group

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.

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