Audience Development Group

Wright Angles

Big Branding Ideas for the Nano    October 13, 2009
Brian Wright
Brian Wright 
Partner
Audience Development Group
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Greetings!
Ways to put your station brand name in the new iPod Nano you give away.
  • Put your logo on the welcome screen.
  • Put your vinyl wrap logo on it.
  • Include a video welcome from your staff.
  • Include an audio file where your morning show gives the iPod winner their own Free Money PIN To Win number. Tell them to listen at various times to win.
  • Provide existing iPod owners to download their own Free Money PIN To Win from your website.
  • Invite people to send in their video and pictures they have taken with their iPod to create your own social network.
Sincerely,
 
KLR Sig   
 

Brian Wright
Partner
Audience Development Group

Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design.  Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis.

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