It is always better to leave your audience wanting for a little bit more than to give them more than they want. We sometimes want so badly to communicate and connect that we go way overboard.
Listen closely and you will hear it at your station. To get rid of this problem ask your talent to take a bit that you have recorded and give them 5 minutes to edit it down and let you listen to it.
They almost always make it better. Soon this will be done automatically on the air as well. |
Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |