Know what your audience is thinking and you will more easily communicate with them.
To find out what they are thinking, develop a listener task force for each daypart. This would be around 7 people that commit to listening to at least one hour of a particular show.
Twice a week, contact these members and find out what they think about what they heard. It's informal information that can make your competitors defenseless. |
Sincerely,
Brian Wright
Partner Audience Development Group |
Custom music architecture for virtually every project: what worked in Arizona may have little relevance in New Jersey. AC, Hot AC, Country, Classic Rock, Active Rock, CHR, Oldies, and Contemporary Christian all require organically designed format blue prints for your market. No templates, beyond the important basics for format design. Listener environment: what happens after the music is calibrated. Talent coaching, clock management, and brand packaging all have major impact on your top-of-mind success. Real-time research and "readiness to serve," have driven Audience Development Group's nationally respected reputation for hyper-service and rapid response, on a same-day basis. |